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Some sites are both multi-regional and multilingual (for example, a site might have different versions for the USA and for Canada, and both French and English versions of the Canadian content).Expanding a website to cover multiple countries and/or languages can be challenging.Google uses the content of the page to determine its language, but the URL itself provides human users with useful clues about the page’s content. Signaling the language in the URL can also help you to discover issues with multilingual content on your site.
If Google is aware of the country targeted by a site, we can use this information to improve the quality of our search results in different countries.
If you believe that another site is abusing Google's quality guidelines, please let us know by filing a spam report.
Google prefers developing scalable and automated solutions to problems, so we attempt to minimize hand-to-hand spam fighting.
Google generally uses the following elements to determine a website’s targeted country: Geotargeting isn’t an exact science, so it's important to consider users who land on the "wrong" version of your site.
One way to do this could be to show links on all pages for users to select their region and/or language of choice.